Top 5 Film & Television Apps in Nigeria Q4 2022

The fourth quarter of 2022 saw varied performance metrics for the top film and television applications in Nigeria on a unified platform, combining both iOS and Android data. Below, we delve into the weekly downloads, revenue, and active user trends for Netflix, AVO TV, MyGOtv, MX Player, and MyDStv Africa.

Netflix experienced a fluctuating trend in weekly downloads, starting at approximately 44.8K at the end of September and peaking at 65.1K in the week of December 19. The app’s weekly revenue also saw some ups and downs, reaching its highest point at about $891 in the week of November 28. Active users steadily increased from around 603.9K to 669.6K by the end of the quarter.

AVO TV showed a significant spike in weekly downloads, starting from roughly 7.8K at the end of September and peaking at 34.2K in the week of October 3. Active users for AVO TV grew from 161.8K to 235.0K by the end of December, indicating a strong user engagement throughout the quarter.

MyGOtv had a consistent increase in weekly downloads, starting at 29.3K in late September and reaching 35.9K in the week of December 5. Active users for the app initially decreased from 137.6K to 111.6K but later recovered to 145.3K by the end of December, showing a positive trend in user retention towards the end of the quarter.

MX Player maintained a steady download rate, with weekly downloads fluctuating between 16K to 21K throughout the quarter. Revenue for MX Player remained relatively low, peaking at $19 in multiple weeks. Active users saw a slight decline from 682.4K at the end of September to 689K by the end of December, with minor fluctuations in between.

MyDStv Africa saw weekly downloads ranging from 13.1K to 24.2K, with a notable peak in the week of September 26. Active users showed a slight downward trend, starting at 204.5K in late September and ending at 187.2K by the end of December.

These insights, based on data from Sensor Tower, provide a comprehensive overview of the performance trends for the top film and television apps in Nigeria during Q4 2022. For more detailed insights, visit Sensor Tower.